National Geographic's new show One Strange Rock directed by Darren Aronofsky is focused on astronauts and their view of earth. We worked with TomorrowLab to create an immersive video projection experience that aimed to re-create that unique point of view.
Completed at McCann New York
NA CCO: Eric Silver
CCOs: Tom Murphy, Sean Bryan
ECDs: Nir Refuah, Chris Mitton
ACDs: Rick Cohen, Peter Sherer, Andrew Hajjar
PRODUCERS: Courtney Fallow, Christine Lane
DESIGN + PRODUCTION: Pepin Gelardi + TomorrowLab + Framestore
Press:
Adweek
Adweek - 15 Best Marketing Stunts of 2018
BizBash
CNBC
Creativity
Digg
Engadget
LiveScience
PSFK
Space.com
Awards:
Cannes Silver Lion - Mobile - Innovative use of Technology -
Cannes Bronze Lion - Mobile - Technology > VR
Cannes Bronze Lion - Brand Experience & Activation - Use of AR, VR & Mixed Reality
Cannes Bronze Lion - Media - Channels > Use of TechnologyCannes Bronze Lion - PR - Sectors > Media / Entertainment
Cannes Lions Shortlist - Brand Experience & Activation - Media / Entertainment
Cannes Lions Shortlist - Media - Use of Branded Content created for Digital or Social
Cannes Lions Shortlist - PR - Content-led Engagement & Marketing London International Awards Gold - The NEW: Virtual Reality
London International Awards Silver - Digital: Virtual Reality
London International Awards Silver - Digital: Media Promotion
London International Awards Silver - Design: Experiential Design
London International Awards Bronze - The NEW: Experiential
Adweek Project Isaac Awards - Gravity Award (Best of Show)
Adweek’s Project Isaac - Product Development Invention - Media
Adweek’s Project Isaac - VR/AR Invention - Marketing & Advertising
Epica Award Silver - Virtual Reality
Shorty Award for Social Good - Best in Education
Shorty Award for Social Good - Best in Virtual Reality
Cresta Awards Grand Prix - Ambient Media
Cresta Awards Silver - Branded Entertainment
Cresta Awards Silver - Craft (Cinema) - Virtual Reality
Cresta Awards Silver - Design - Offline Digital Design
Cresta Awards Bronze - Outdoor
