Seamless AI Art, Seamless Partnership.

As IBM set out to launch its new Ai product, watsonx, they faced one problem: tech leaders thought it wouldn’t integrate easily with other brands. Instead of explaining why they were wrong, we decided to demonstrate how powerful an IBM partnership could be.

At Amazon’s biggest conference in Las Vegas, we transformed the whole city into an immersive generative AI art gallery, with each piece giving the feeling of a seamless and powerful IBM AI and AWS Cloud partnership.

We started with each brand’s core colors, then used AI to generate beautiful particle physics procedural simulations from them. Each piece was inspired by the key elements of the IBM and AWS partnership: elastic data strands secured with flexibility, translucency spoke to transparency with accessibility, harmonious particles represented expertise with efficiency. The epic union of two powerful competitors cut through the Vegas noise, turning the audience’s perception of IBM from a “walled garden” into a powerful partner.