Introducing: Let’s create.
A new campaign and positioning for IBM.

Let’s create comes from the insight that we’re now living in an era where creativity is the defining currency of business.

This launch film—with voiceover and music by Donald Glover— focuses on the power, tyranny and unlimited potential within a blank page. The launch invites business leaders to create with IBM.

We created a series of dynamic type animations to outline IBM’s full offering of technology and services to support the launch film.

Press Release:
IBM Newsroom

Industry Press:
Adweek

Awards + Recognition
Silver Effie

Completed at Ogilvy New York
Global CCO: Liz Taylor
CCOs: Lisa Bright, Marcos Kotlhar
Global ECD: Jeff Curry
ECDs: Jon Wagner, Rob Jamieson, Gabe Usadel (Design)
GCD: Christine Montaquila
CDs: Chris Lisick, Connor Fleming (Design)
Design: Lucia Vaughan, Martin Pohlmann
Head of Strategy: Joanna Schwab
Group Strategy Director: Jordan Weil
Strategy: Brenna Tharnstrom, Madeline Stefan,
EP: Joe Maire
Production: Frances Edwards, Michele Salinas
Music Production: Karl Westman
Launch Animation: Anthony Gibbs at Imaginary Forces, Friendshop, Hogarth
Kinetic Type Animation: Hornet, Friendshop