Cuervo released limited edition gold and silver bottles of tequila. So we did the obvious thing: show a haunted grim reaper forging bottles in a magic smelting room in the deepest darkest basement of the Cuervo family cellar.

We also teased the campaign with an instagram reveal, short videos and animated gifs.

ECD: Mat Bisher

CD: Jason Ashlock

SR. COPYWRITER: Nick DiLallo

DESIGNER: Tim Min

ANIMATION: Elastic