National Geographic's new show One Strange Rock directed by Darren Aronofsky is focused on astronauts and their view of earth. We worked with TomorrowLab to create an immersive video projection experience that aimed to re-create that unique point of view.
Completed at McCann New York
NA CCO: Eric Silver
CCOs: Tom Murphy, Sean Bryan
ECDs: Nir Refuah, Chris Mitton
ACDs: Rick Cohen, Peter Sherer, Andrew Hajjar
PRODUCERS: Courtney Fallow, Christine Lane
Cannes Silver Lion - Mobile - Innovative Use of Technology.
Cannes Bronze Lion - Mobile - Technology > VR
Cannes Bronze Lion - Brand Experience - AR VR Mixed Reality
Cannes Bronze Lion - Media - Use of Technology
Cannes Bronze Lion - PR - Media / Entertainment
Cannes Shortlist - Brand Experience - Media / Entertainment.
Cannes Shortlist - Media - Use of Branded Content for Digital and Social
Cannes Shortlist - PR - Content Led Engagement/Marketing
ADC Bronze - Digital Experiences / Virtual Reality - Single
One Show Bronze - Use of Technology / Augmented, Virtual and Mixed Reality
Webby Awards - Advertising, Media & PR Experience Marketing
D&AD Pencil - Digital Environments
D&AD Pencil - Creative Use of Technology