Cuervo released limited edition gold and silver bottles of tequila. So we did the obvious thing: show a haunted grim reaper forging bottles in a magic smelting room in the deepest darkest basement of the Cuervo family cellar.
We also teased the campaign with an instagram reveal, short videos and animated gifs.
ECD: Mat Bisher
CD: Jason Ashlock
SR. COPYWRITER: Nick DiLallo
DESIGNER: Tim Min